Sierra Designs Reach Out
Jul 16, 2018
Reach Out Program
Our Partnership With Nonprofits To Give 1% Back
Since 1965, we have pledged to create beautiful, functional and attainable gear for adventurers of all backgrounds, experience levels and budgets. To take this mission to the next level we are introducing Reach Out, an initiative designed to increase accessibility and participation in the outdoors.
Throughout 2020 we will be partnering with four organizations: Big City Mountaineers, SheJumps, Black Girls Trekkin’ and NatureBridge — to address common barriers to outdoor recreation with a 1% donation of all web sales, gear donation, education and awareness-raising messaging. We are thrilled to be working with community partners who are dedicated to shaping future outdoor leaders of all backgrounds and experience levels.
SheJumps
SheJumps' mission is to increase female participation in outdoor activities. They accomplish this by creating high visibility “Get the Girls Out!” events, outdoor education, youth initiatives and grassroots recreational gatherings. The SheJumps community consists of females of all backgrounds and ages who help one another reach their highest potential through outdoor adventures and education with free and low cost programs.
Big City Mountaineers
Big City Mountaineers is a 501(c)(3) non-profit organization whose mission is to instill critical life skills in under-resourced youth through transformative wilderness mentoring experiences. Serving youth ages 8-18 in seven cities around the country, BCM provides overnight camps and week-long backcountry expeditions that are fully outfitted, professionally led, and completely free for participants.
Nature Bridge
Founded in 1971, NatureBridge connects over 35,000 students and 600 schools each year to the wonder and science of the natural world, igniting self-discovery and inspiring stewardship of our planet. They have provided multi-day, hands-on environmental science programs for more than 1 million participants, and are a national leader in the field of environmental education.
Black Girls Trekkin'
Black Girls Trekkin’ is a group created for women of color who choose to opt outside. Through their passion, Black Girls Trekkin’ seeks to inspire and empower black women to spend time outdoors, appreciate nature, and protect it. They hope to build a community that will show the world that women of color are a strong and present force in the outdoors.