The Haglofs Story

There are plenty of brands that want to offer the best gear for those who love challenging adventures. Gear and clothing that can handle the wear and tear, that will keep you dry and warm and make the effort worthwhile. This isn’t anything unique for Haglöfs. But the unique thing about us is that we offer more than that. We want to challenge ourselves to win over even the not-so-easily charmed consumers, the ones that don’t buy into the gorgeous descriptions of the mountains, the forest, and the great beyond. The ones that don’t see the charm in spending time outside in 30 degrees below or pouring rain. The ones that are skeptic and perhaps even anti the whole outdoorsy culture.

Let us explain why. Haglöfs was founded by a man with both visions and dreams. Wiktor Haglöf, son of a forester, was a good old-fashioned carpenter, fully convinced that in order for something to be really good, you had to make it yourself. The outdoor lifestyle a century ago was far from the self-chosen pleasurable pastime it is made up to be today. At least in Wiktor’s world. It was rather a struggle, working in the woods, or long journeys through rough landscapes in harsh weather just to get to school. So Wiktor Haglöf would base his company on the vision of easing the struggle, to improve life for those who had to endure the outdoors, not by choice, but to get by. We think this is solid ground for an outdoor brand. This means that everything we do has purpose, every detail is made to make the outdoor lifestyle a little more enjoyable. When your gear and clothing are designed to be a reliable partner, helping you to get the work done – a shiny surface isn’t worth a thing. Only high-quality crafted goods make the cut.

2019 Mimic Hybrid Insulated Jacket

Versatile insulation piece for core warmth, designed for any activity and featuring a form-fitted silhouette. Made using high-loft QuadFusion™ Mimic - an innovative material that mimics down but performs better when wet - and body-mapped with stretch fleece in key areas, minimizing bulk and give you plenty of room to move.

Less Is More

The L.I.M (Less Is More) range from Haglofs has been a winning formula. In every area L.I.M has pushed lightweight performance. From baselayers to backpacks, waterproof shells to sleeping bags, and insulation to active wear the L.I.M Series has been a huge success. 

The L.I.M Shake Dry Jacket is a brand new addition to the Haglofs range, building on Haglofs experiences with the Shake Dry Gore-Tex technology that they previously used in some one-off waterproof pieces. Hi-tech GORE-TEX® SHAKEDRY™ and stretchy GORE-TEX® TOPO materials go into in this ultra-light, ultra-useful hood and make it really unique. An innovative fusion of premium technologies contributes to a high-performance piece for high-pulse activities, with superior weather protection, great breathability and sound warming capabilities.

A multifunction shoe

The Haglofs Gram Trail is a multifunction shoe, reinforced in crucial spots with extra-durable outsole rubber. As suitable for high pulse activities in rough terrain as it is for casual trail walking. Engineered for comfort and a perfect walking motion, along with as extended durability. A combination of top-flight materials gives premium performance.

The Gram Trail Shoes are made to the stringent sustainability standards along with the vast majority of the Haglofs range.

"At Fair Wear Foundation, we know there’s a better way to make clothes. We want to see a world where the garment industry supports workers in realising their rights to safe, dignified, properly paid employment.

To do this, we focus on garment production, specifically sewing, cutting and trimming processes–the most labour intensive parts of the supply chain. We work with our 130 member brands, who are committed to finding a fairer way to make clothes, and we engage directly with factories, trade unions, NGOs and governments to find answers to problems others think are unsolvable. Together we’re stitching together new solutions across the supply chain to make fashion fair for everyone."

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