The Haglofs Story

There are plenty of brands that want to offer the best gear for those who love challenging adventures. Gear and clothing that can handle the wear and tear, that will keep you dry and warm and make the effort worthwhile. This isn’t anything unique for Haglöfs. But the unique thing about us is that we offer more than that. We want to challenge ourselves to win over even the not-so-easily charmed consumers, the ones that don’t buy into the gorgeous descriptions of the mountains, the forest, and the great beyond. The ones that don’t see the charm in spending time outside in 30 degrees below or pouring rain. The ones that are skeptic and perhaps even anti the whole outdoorsy culture.

Let us explain why. Haglöfs was founded by a man with both visions and dreams. Wiktor Haglöf, son of a forester, was a good old-fashioned carpenter, fully convinced that in order for something to be really good, you had to make it yourself. The outdoor lifestyle a century ago was far from the self-chosen pleasurable pastime it is made up to be today. At least in Wiktor’s world. It was rather a struggle, working in the woods, or long journeys through rough landscapes in harsh weather just to get to school. So Wiktor Haglöf would base his company on the vision of easing the struggle, to improve life for those who had to endure the outdoors, not by choice, but to get by. We think this is solid ground for an outdoor brand. This means that everything we do has purpose, every detail is made to make the outdoor lifestyle a little more enjoyable. When your gear and clothing are designed to be a reliable partner, helping you to get the work done – a shiny surface isn’t worth a thing. Only high-quality crafted goods make the cut.

Do more than just Observe

Haglofs new Observe

The most breathable trail walking footwear with GORE-TEX that we've ever made. The new GORE-TEX SURROUND construction lets the foot breaths 360 degrees, even through the sole. We've kept the comfort and stability so that this footwear can be used on more demanding treks and trails.


  • GORE-TEX SURROUND product technology provides all-around breathability and waterproofing. It removes sweat faster and keeps your feet dry, both from inside and out.
  • Ideal low weight enhances your motion for activity.
  • Ortholite technology provides high-level breathability and long-term cushioning.
  • Dual layer lightweight EVA midsole with GEL (rear foot) gives the best comfort and cushioning.
  • TPU heel counter provides great stability and support for smooth transitions.
  • Minimalistic yet protective upper design with TPU reinforcement.
  • Engineered stud pattern enhances traction and durability.

Less Is More

The L.I.M (Less Is More) range from Haglofs has been a winning formula. In every area L.I.M has pushed lightweight performance. From baselayers to backpacks, waterproof shells to sleeping bags, and insulation to active wear the L.I.M Series has been a huge success. 

The L.I.M Proof Multi Jacket provides a good looking piece that stands out from the crowd. Lightweight and versatile, comfortable and packable. This jacket in the L.I.M range is a simple and yet highly effective companion piece to your outdoor activity - it's treated with fluorocarbon free DWR, designed with elasticated cuffs that stay put, and extremely light.

A serious layer

The L.I.M Barrier Jacket is extremely packable and lightweight insulated jacket. Less is more: despite its low weight, this product offers fantastic fluorocarbon free protection, thanks to its really effective insulation and wind-resistant face fabric. Two zippered hand warmer pockets add functionality and space for your essentials.


The L.I.M Barrier Jacket is similar to many Haglofs products in that it is 'bluesign' certified. 

The bluesign mark on our products means that we comply with the high requirements of bluesign, a voluntary initiative for textile manufacturers to improve their production to the highest environmental standard available.

Outdoor enthusiasts need to be sure that their products perform well - since they often have to rely on them in tough conditions.

As a result of this, material quality and performance is one of our main considerations. Alongside this, though, we've made it our mission to ensure that each product's negative environmental impact is as small as possible. Balancing these two factors is what drives our work with materials and pushes us to collaborate and innovate.