The Haglofs Story

There are plenty of brands that want to offer the best gear for those who love challenging adventures. Gear and clothing that can handle the wear and tear, that will keep you dry and warm and make the effort worthwhile. This isn’t anything unique for Haglöfs. But the unique thing about us is that we offer more than that. We want to challenge ourselves to win over even the not-so-easily charmed consumers, the ones that don’t buy into the gorgeous descriptions of the mountains, the forest, and the great beyond. The ones that don’t see the charm in spending time outside in 30 degrees below or pouring rain. The ones that are skeptic and perhaps even anti the whole outdoorsy culture.

Let us explain why. Haglöfs was founded by a man with both visions and dreams. Wiktor Haglöf, son of a forester, was a good old-fashioned carpenter, fully convinced that in order for something to be really good, you had to make it yourself. The outdoor lifestyle a century ago was far from the self-chosen pleasurable pastime it is made up to be today. At least in Wiktor’s world. It was rather a struggle, working in the woods, or long journeys through rough landscapes in harsh weather just to get to school. So Wiktor Haglöf would base his company on the vision of easing the struggle, to improve life for those who had to endure the outdoors, not by choice, but to get by. We think this is solid ground for an outdoor brand. This means that everything we do has purpose, every detail is made to make the outdoor lifestyle a little more enjoyable. When your gear and clothing are designed to be a reliable partner, helping you to get the work done – a shiny surface isn’t worth a thing. Only high-quality crafted goods make the cut.

Pushing the Boundaries of Insulation

The V Series Mimic Hood is filled with Mimic Platinum, a high performance synthetic insulation. It also contains graphene to conduct your body heat and spread it throughout the garment. It's lined with a breathable fabric with superb moisture management properties. The surface is wind and water resistent and treated with a fluorocarbon free DWR to repel water and dirt. This combination enhances wearing comfort and gives the best warmth to weight – making this jacket ideal for cold mountain activities.

  • Filled with Mimic Platinum for superb warmth and excellent performance, even when wet
  • Ultra-light 7D Face fabric from Pertex for superior weight
  • DWR-treated face fabric for great weather protection
  • GORE-TEX INFINIUM lining for the best moisture management and temperature regulation
  • Insulated placket behind the front zip to eliminate cold spots
  • Adjustable hood for comfort and to help keep the elements out
  • Two zippered hand pockets and one zippered chest pocket, all with Vislon zippers
  • Elastic piping at sleeve and hem: for comfort, and to keep cold air out.

Down with a Difference: Platinum

Haglofs have upgraded the down they use in a number of top of the range jackets. They have developed Platinum Down which is treated with an environmentally friendly fluorocarbon-free DWR that allows the down to stay drier for much longer than standard down in wet conditions.

The new L.I.M Essens is the essence of lightness. This jacket provides great warmth at a very low weight, thanks to its extremely light and durable fabric and the premium 800 CUIN fillpower goose down it's filled with. It's been treated with a fluorocarbon-free DWR so well that the filling stays dry for up to 10 000 minutes of exposure to wet conditions. Fits beautifully, is comfortable, and packs down very small. It's so light you might not notice you're wearing it - but so warming and protective, you'll be glad you are.

The Roc Down is premium, versatile hooded jacket is filled with high-quality DWR-treated down, and waterproofed so well that the filling stays dry for up to 5,000 minutes of exposure to wet conditions. As a result, it's a really warm, comfortable, light and packable garment – and one that shouldn't give you too much cause for concern when the rainclouds roll in. It's also built with recycled and fluorocarbon free materials throughout, and is bluesign approved.

L.I.M Essens

  • Extremely lightweight face fabric and lining in a 7D construction
  • Mini box quilted construction stabilises the premium 800 CUIN fillpower goose down
  • Fluorocarbon-free DWR-treated surfaces help repel water and dirt
  • Full length main zipper, with wind baffle and integrated chin guard
  • Two open hand warmer pockets
  • Elasticated sleeve and bottom hems: comfort, without the extra weight
  • Articulated sleeves

L.I.M Essens

100% Polyamide, ultra-light down proof 7D mini ripstop fabric, 19 g/m²

Insulation: H2O Down PLATINUM 800 CUIN fillpower superior quality goose down (90% down/10% feather). treated with Nikwax to keep long lasting performance even in humid conditions and to speed up drying time. Traceable. Down weight: 70 g (size L)

Roc Down

Pertex Quantum, 100% Recycled Polyamide, 20D down and fibre proof, super light yet durable mini ripstop fabric, 36 g/m², bluesign approved

Insulation: H2O Down GOLD 800 CUIN fillpower superior quality 90% down/10% feather, treated with fluorocarbon free DWR to keep long lasting performance even in humid conditions and to speed up drying time. Traceable and bluesign® approved. Down weight: 99 g (size L)

Roc Down

  • Fluorocarbon free DWR-treated down for great water resistance, 800 CUIN fillpower
  • Lightweight tear- and wind-resistant 20D Pertex® shell fabric
  • Two handwarmer pockets and one chest pocket with micro zippers to reduce bulk
  • Adjustable hood with reinforced peak
  • Elasticated sleeves and hem give a good, comfortable fit without adding weight
  • Wind baffle with integrated chin guard behind front zipper

Protection from the Elements

A new addition to the iconic Roc range - this is a four-season mountain jacket made from tough 3 layer 75D GORE-TEX fabric for full protection against wind and water. It's fully adjustable to work with the rest of your gear and to provide a perfect fit – no matter how hard you push yourself, you can expect it to stay in place and do its job. It's also built for comfort and ergonomics, and the mid-mounted hand pockets put essentials and valuables within easy reach. Made with environmentally-friendly materials.

  • Made from 3-layer 75D GORE-TEX for full wind- and waterproofing
  • Adjustable, climbing helmet-compatible hood with laminated peak
  • Water resistant zippers throughout
  • Two mid mounted hand pockets
  • Brushed chin guard: reduces chafing
  • Velcro adjustable cuff
  • Articulated sleeves
  • Adjustable hem
  • Treated with a PFCEC Free* DWR from Gore. (W.L.Gore and Associates defines PFCEC (PFCs of Environmental concern) as highly fluorinated, small enough to be bioavailable, and persistent. Learn more about W.L.Gores environmental commitment and this water repellent treatment at www.gore-tex.com/responsibility)
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