We're working out what we think - we'll add our view here!
Sunday Afternoons says:
Brambles, bogs, and bluffs—oh my! Whatever you find in the boondocks, you’ll need a hat that can keep up. With protection from the sun’s rays and sweat-wicking smarts, the Trailhead Boonie is a worthy companion. You can even stash a few dollars for the pub in the hidden pocket, handy when you make it back to civilization.