"We are interested in one thing. Producing the best possible socks the world has to offer. Just when we think we’ve arrived, we start over and improve what we’ve almost perfected"


"Little changes, small adjustments—a touch more of this or a drop less of that—is what keeps us going. That willingness to never give up, to never be satisfied, to go for that next peak, is what we are all about."

Darn Tough Best Sellers - Six of the Best

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